Agricultural products in the Southeast region have many potentials and advantages to build brands, in order to create soft internal resources, contributing to affirming their identity and position in the world market.
Large output, high quality but not yet branded
At the conference on trade promotion and export development in the Southeast region held recently, Ms. Phan Thi Khanh Duyen, Deputy Director of the Department of Industry and Trade of Binh Duong province raised a worrying fact that most products in the Southeast region have not been branded. mainly raw export, intermediary export or processing for foreign brands. Few products can be exported under their own brands.
Many businesses admit that the cause of this situation is due to weak internal resources, not focusing on brand building, not clearly defining the legal corridor to be implemented to protect the brand in the market, especially foreign markets. Enterprises in the region still do not have a close connection to form a large production center for key export products, moving forward to build a brand for the Southeast region.
Accordingly, agricultural products are one of the key commodities of the Southeast with a lot of potential to develop regional brands and brands. The advantage of land has helped to form many areas growing fruit trees, coffee, pepper… has large output and good quality. Over the past time, provinces and cities in the Southeast have made many efforts to find markets for agricultural products in the direction of strengthening circulation and production, promoting chain links to connect supply and demand, ensuring stable input and output for branded products… However, agricultural products in the Southeast region still do not have many export markets commensurate with the development potential of the region.
From the perspective of businesses, Ms. Ly Kim Chi, Chairman of the Ho Chi Minh City Food and Food Association, pointed out that the limitations of logistics infrastructure, cold storage, and storage warehouses in the Southeast have greatly affected the storage, preservation, and transportation of agricultural products, food, etc reducing the value of the product. “The Government and localities, including Ho Chi Minh City, do not have mechanisms and policies to encourage investment in these projects, while businesses are not able to mobilize on their own,” said Ms. Chi.
Need the Government’s involvement
According to Ms. Phan Thi Khanh Duyen, in the new period, the brand is the soft internal force for the development of enterprises in the Southeast region. The building of the Southeast brand is not only about good quality products and innovative designs, but also contributes to affirming the identity and position of Vietnamese enterprises in the global supply chain.
Therefore, localities in the region need to have a master plan, planning the planting area to avoid competition between localities. At the same time, it is necessary to orient investment in consumer products with national and even global brands. This means that there is a long-term investment policy in products with national brands, meeting international standards. Provinces and cities need to promote the synchronous development of logistics supply industries, e-commerce and digitalization and modernization, focusing on production, circulation and distribution of Vietnamese goods with international markets. Applying Blockchain technology to make information transparent about the origin, production process, and quality standards of products. This is especially useful for agricultural products, food, and other consumer products, helping to strengthen brand trust and credibility.
“This needs the involvement of the Government, specialized agencies, provinces, cities and enterprises in the region in association with the vision of business leaders. Thereby, promoting close links between provinces, cities, and enterprises to create a larger production scale and higher value. In addition, all levels, ministries and branches need to support businesses to promote the network of quality distribution channels to limit trademark infringement, directly affecting the interests of domestic and foreign consumers” – Ms. Duyen proposed.
Ms. Ly Kim Chi also proposed that there should be an appropriate mechanism for businesses in Ho Chi Minh City to expand investment in the provinces. Because currently, the big brands of the food industry are concentrated in Ho Chi Minh City, but the raw material area is mainly located in the Southeast provinces. While the construction of the raw material area has not yet met the needs of enterprises. Along with that, there are mechanisms and policies to support enterprises to invest in logistics infrastructure, cold storage, storage warehouses for agricultural and food products.
Regarding this issue, Ms. Dang Minh Phuong, Chairman of the Ho Chi Minh City Logistics Association, said that in order to build logistics centers, it is necessary to have the participation of the Government and localities. Because currently investment costs are very high, while profits are low, businesses do not have enough resources to be able to invest methodically. Ms. Phuong also proposed to form logistics centers in key markets such as the US, China, etc. to support Vietnamese goods and agricultural products in these markets.
Source: haiquanonline.com.vn
